Bespoke AI tools
Custom-built tools that fit your business exactly — not off-the-shelf software you have to bend around. If you've ever said “I wish we had summat that could just…”, that's what we make.
Yorkshire's cushty AI & automation agency
Ey up — we're Ai Up.
A bit of Yorkshire nous, powered by AI.
We build the tools you wish you had for your business — bespoke AI systems, agents and automations that do proper work. No jargon, no mucking about. Just useful thingamy's, built to last.
What we build
AI built the Yorkshire way: honest, useful, effective!
Every business runs on a handful of jobs that eat time and cause bother.
We build custom AI solutions that take those jobs off your plate. Champion!
Workflow automation
The repetitive admin, the copy-and-paste, the chasing and checking — automated properly, so your team spends time on work that actually needs a human.
AI agents
Agents that handle real tasks end-to-end: answering enquiries, processing documents, keeping systems in step. Built for your processes, tested against your standards.
SaaS platforms
Got a product idea? We design and build complete AI-powered SaaS platforms — from first sketch to something your customers pay for.
Content & ghostwriting
Blogs, newsletters, case studies, LinkedIn posts — written in your voice, on a schedule, without you lifting a pen. You approve it; we keep it flowing.
Automated outreach
Finds the right prospects, writes the first note like a human would, and follows up politely until they answer — so your pipeline fills while you're on the tools.
Tech not your cup of tea?
No bother. Tell us what you need and we’ll run the lot — your AI, automations, content delivery, and all the behind-the-scenes bits.
You get on with running the business. We’ll sort the clever stuff.
Recent work
Proof, not promises
Bespoke systems businesses actually run on. Each one written up in three parts — the challenge, the method, and what it does now.
VinylPeek: a daily music puzzle game and SaaS platform
A daily puzzle game with an entire business behind it — five modes off one engine, real-time leaderboards, subscription billing and its own organic growth engine.
Read the case study
AI Content Lab: an automated content engine for a marketing agency
Three automations doing a content team's research — finding the gaps competitors cover, answering the questions they rank for, and turning a topic into finished posts.
Read the case study
Bespoke governance software for care homes
Hundreds of audit forms, medication records and statutory notifications, replaced by one system a whole care group can read at a glance.
Read the case studyBuilt sharpish
Faster than a whippet after a squirrel
AI hasn't just changed what we build — it's changed how fast we build it. Work that used to take a dev team six months, we ship in weeks. Sometimes days.
You'll have summat real to poke at within the first week — not a slide deck, working software. From there it's short, sharp rounds: you steer, we build, and it's in production before most firms have finished writing the requirements document.
The kit we build with
How we work
No blummin' fluff
Custom builds go wrong when nobody's straight about scope.
So we keep it simple, in three easy steps.
Step 1
Listen first
We sit down for a chinwag (kettle on), understand how your business actually runs, and find where AI genuinely helps — and where it doesn't. If it ain't worth doing, we'll tell you.
Step 2
Build it proper
A clear scope, a fixed plan, and working software early — so you can see it, poke around with it, and steer it before it's finished.
Step 3
Keep it running
We integrate it into how you already work, train your team, and stick around to fettle it if you want to give it a bit of a tweak. Tools should get better with use, not gather dust.
The Ideas Factory
A taste of what an AI agent can quietly take off your plate.
Borrow one as-is, or let it spark the thought — “we need summat like that, but for us.”
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Finance
The invoice chaser
Sends the polite nudge, then the firmer one. Knows who always pays late, flags the genuinely stuck, and ticks them off when the money lands.
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Training
The demo distiller
Every sales demo you record becomes a step-by-step guide, a searchable transcript and a two-minute highlights reel that you can use over and over again.
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Admin
The inbox gatekeeper
Reads the shared inbox, answers the routine third, drafts the tricky ones for your approval, and files the rest where it actually belongs...including the spam bin.
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Sales
The same-day quoter
Turns a site-visit voice note into a priced, branded quote by the time you're back in the van — and follows it up three days later.
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Bids
The tender watcher
Scans tender portals overnight for contracts you could actually win, then drafts a first pass of the bid from the ones you've won before.
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Ops
The rota juggler
Builds next week's rota around holidays, skills and demand — and sorts the swap requests without the 9pm group-chat drama.
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CRM
The meeting scribe
Sits in on your calls, updates the CRM, drafts the follow-up and books the next meeting while you're still saying your goodbyes.
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Compliance
The renewals nag
Tracks certificates, insurance and inspections across the firm, and chases the right person long before anything quietly lapses.
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Stock
The shelf watcher
Learns your seasons and your suppliers' lead times, then tells you what to order before you run short — not after.
Why Ai Up
Straight talking, by design
There's a lot of hot air in AI. We were raised right - honest and without the waffle.
- Outcomes, not demos. We measure success in hours saved and money made, not slide decks.
- Plain English. If we can't explain it over a brew, we haven't understood it well enough.
- Built here. A Yorkshire AI company serving businesses across the UK. You'll deal with the people doing the work.
- Honest scoping. If a cheap off-the-shelf tool solves your problem, we'll point you to it.
- Your data, respected. Security and privacy handled properly from day one, not bolted on.
- Built to last. Maintainable systems your team can rely on — grit, not gimmicks.
Born & Bred
Rooted in Yorkshire, working world-wide
LeedsSheffieldBradfordHuddersfieldHalifaxWakefieldYorkHull& beyond
Not local? No worries, lots of awesome stuff comes out of other places... like the roads back to Yorkshire... So we won't hold it against you.
From the blog
Worth a read with your brew
Who's liable when your chatbot gets it wrong?
A German court has ruled a company owns what its website chatbot says — even if the bot was only ever fed correct information. What UK businesses should take from it.
Read it
How many UK businesses actually use AI? Three answers
Three credible surveys say 16%, 35% and 54%. All three are right. What the gap between them tells you about where the real opportunity sits for a UK business.
Read it
What AI agents can actually do (and what they can't yet)
On a benchmark of real business workflows, the leading AI models finish well under half of them unaided. Here's what that means if you're thinking of handing work to an agent.
Read itGet in touch
Come and have a natter
Need to send us a message, or fancy booking a chinwag with a real person? Either way you'll get an honest view on whether AI's the right fix — no obligation, no sales script.
Straight to the point? eyup@ai-up.co.uk